with Kinney Drugs!
Store brand, generic brand, private label...have you ever heard these phrases and wondered "what does it mean"? You've come to the right place!
Almost 20% of consumer goods products in the United States is private label (sometimes called store brand or generic). These products, typically manufactured or supplied by third-party companies and sold under the brand name of the purchasing company, offer a cost-effective alternative to regional, national, or international brands.
So why doesn't everyone buy private label products? Well, here are some common misconceptions about private label products:
MYTH: They don't work as well.
FACT: They contain the same active ingredient(s) and are just as effective*.
MYTH: They're lower quality.
FACT: They meet the same rigorous FDA standards of quality*.
MYTH: They cost less.
FACT: That one is true! You'll pay 25%-50% less!
*as relevant "Compare to" brands.
Program?
Kinney Drugs is committed to providing high-quality, affordable products at everyday low prices. That's where Swap & Save (and Orrin the Owl!) come in!
Wait...who's Orrin the Owl?
Orrin is the NEW symbol of smart savings throughout Kinney Drugs! If you see Orrin, you know it's a smart price!
As you walk through our store, or check out our ads, keep an eye out for the Swap & Save logo (and Orrin!) . Our everyday private label products, such as TopCare and Premier Value, offer alternatives to national brands at WAY better prices. You can find TopCare and Premier Value products (and other value brands, too!) in our over-the-counter medications, personal care products, and beauty supplies. Plus...more to come!
